It’s
evident to compete in the music industry you will have to change how and where
you market your artist. The digital landscape has changed how we market,
manufacture and distribute music in the digital era. The old business model of
being signed by a record label is a thing of the past. You no longer need the
help of the record label’s manufacturing and distribution outlets to get your
music out to the fans.
Social
media and the Internet have changed the way we market and promote an artist. It
is now conceivable for an independent artist to record, manufacture and
distribute their own music and keep all the copyrights and royalties
themselves. One might think the new business model is evil and working against
the music industry. On the other hand, the independent artist is embracing and
moving forward to showcasing their music on an international level.
Digital
marketing has opened up a whole new medium for your artist to reach the
international level and engage your fans. You will now have to reach more
fans than you ever had before. A typical fan will come across your music
several ways thanks to the Internet. They will hear about it on a social media
platform like Facebook,
blog websites, Tumblr, Stumbleupon
or Twitter.
In
order to keep your new fan base you will have to make sure to continue to build
a relationship with your fans. The Internet has changed the way that artists
interact with their fan base. You need to constantly engage your fans and let
them know they matter.
Strategy Advisors from Vertygo Teams states, “Music is
Art and Music has to be considered and treated by Record Companies Executives
as Art.
Therefore Marketing Executives have to step back, and adopt a smarter
marketing strategy. Which is "let the band play and just stepback"
marketing strategy. The best marketing strategy in Music is simple: Passion and
Inspiration. This should be the marketing drive in music. The Rolling Stones,
the Beatles, the Doors, Led Zeppelin, Pink Floyd were highly successful just
because they were making great music, and because there were many music lovers
who were liking it. Nothing more, nothing less.”
Music
is a unique art form and with the Internet and digital age, it is now more
interactive than before. You as the listener can now listen to your favorite
artist via your Android cell phones, streaming media, iPods and Internet radio.
According to Bas
Grasmayer. “You have to develop a party analogy and treat every listener as
a guest to your house party. If you don’t introduce them to others, you’ll be
the center of attention all the time, but you can’t talk to everyone at the
same time, so people are likely to get bored and leave. The key to a successful
party is connecting the strangers, so they can have fun together.
Evolution of Music: The Impact of
Digital on the Music Industry [INFOGRAPHIC]
The beauty of music is the creation of where it comes from,
so be unique and different!
Sing, write, compose and produce
from your heart!
I enjoyed your post and I have experience the changes personally working with artist pre and during the social media revolution. In the pre-social media days, I did a lot of letter writing, travel to different states and emails blasts to get information out and the turn around time was horrible. Now with the surge of social media the turn around and access to those people making the decisions are almost a click of a button away. ~ Leslie
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