Music is an expression of how we feel. We express ourselves through singing, dancing or playing an instrument. For the creative artist, you will be able to sing, write, dance, compose and produce from your heart. 9 1 Deuce Entertainment is the brand of a new millennium company. Introducing an entertainment brand where you as the artist have creative control. 9 1 Deuce Entertainment will showcase your talents with my personal guidance, passion and attention to detail. We give you the opportunity to achieve your goals in the industry.

Friday, October 19, 2012

Let the Journey Begin


So you have figured out that you need a plan to succeed in your business venture.  You now know that having a business plan is your road map to success,  without one your company may fail.  Now it’s time to put it all together and build the plan.  Your business plan should explain how you would solve a solution to a problem. There are many ways to approach on what to place in your plan.  It is left up to you and your team to decide on what route to take.  You should dedicate many hours on writing a well thought out business plan to cover everything that you need.

If you are looking for funding for your business plan then these are some key areas you need to focus on.  No, I am not saying that the other sections are of no importance.  But you would have to ask yourself if I were investing in a company what would I look for.  You would probably tell yourself I want to know about the risk associated with this company, how much will my return on investment be and how does the company plan to market this business product or service.

After carefully researching what investors are looking for in a new business venture one of the sections in the business plan that I would incorporate would be the financial section.   The financial section is the backbone of a potential successful company.  You need a solid financial road map, to make sure you are not in over your head.  You company needs to be able to make payroll and accounts payable in a timely manner. Starting with a solid and though out financial plan, you will likely be able to exceed in the good time and weather the bad.  Few surprises happen when you do proper planning.

Another key section to focus on for potential investors would be the risk analysis section.  This is a particularly important section for start-ups and small business.  James Park said, “The objective in writing a business plan is often to secure capital to start the business, to secure additional working capital for operations or to raise money for expansion. Since they often have more limited operating histories, entrepreneurs and small business managers have not yet demonstrated their ability to cope with business risks. Potential equity investors and lenders expect their business plans to provide assurance that management recognizes these challenges and is prepared to deal with them.”

Marketing strategies sections serves as another key area to focus your attention on for potential investors.  It serves as the fundamental foundation of designed to fill market needs and reach objectives.  Normally, marketing strategies are laid out as a multi-year plan, with a tactical plan detailing specific actions to be complete by the current year.  When developing your marketing strategy the key things you would need to know who will buy it, why and how will you get it to them.  Some external factors that may affect your marketing strategy might be the political climate, legal environment, economic, technological and cultural. 

Two of the key investor Reid Hoffman and David Skok are looking for specific information when deciding on if a business plan is worthy of an investment. Some of the questions they might ask is how will reach your audience? What is your unique value position? Will your business make money? Identify your risks? How will you mitigate your risk?  What milestones are you raising money for?

There are several websites and tools available to help you in formulating the correct business plan for your company.  I just wanted to provide an overview of some of the factors that investors are looking for in today’s business plans.  For further research visit the U.S. Small Business Administration website for information on planning your new business.

The beauty of music is the creation of where it comes from, so be unique and different!

Sing, write, compose and produce from your heart!



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