Artist Managers in The 21st Century

         In my blog from January I wrote about the music industry then and now.  It is evident that the music industry is changing at a rapid pace.  Getting into the music industry as an artist manager has to be able to change with it.  I have had the opportunity to read several articles on how to be an effective manager in the 21^st century.  It’s no secret that social media is a big presences in how we market our artist.  We are also having to come up to speed on digital distribution since the traditional methods of selling music is now part of the past.

           

So what do we as 21^st century artist manager have to do in order to make sure we are marketing our artist the write way.  The first thing should have been to build a loyal fan base.  Once we have established a fan base then we have to create social presences.  There are so many different types of social media to choose from.  But the key is whatever social media presence you choose you will have to have a dedicated team keeping this information up to date.  Right now I see Facebook, MySpace, YouTube, Pinterest, Google, Reverb nation and Soundcloud.  These are just a few that I see that are very popular today.

           

According to an article by Jill Haverkamp “Connecting with fans is imperative in today’s music industry. It’s that connection that can give them a reason to buy and support your music. Utilizing social media and having a strong online presence makes connecting with fans much more achievable.” 

As well as capitalizing on the social media you need to focus on product management of your artist.   The artist creativity plays a crucial roll in creating a career plan and building online presence marketing.  You will need to use brand-positioning statements to have a clear overview of how you are marketing your artist as a brand. 

The beauty of music is the creation of where it comes from, so be unique and different!

Sing, write, compose and produce from your heart!